Privacy Policy

Privacy Policy

Last Updated: August 24, 2025

Introduction

Welcome. Purrfect Pet Wellness, Inc. (“Purrfect,” “Company,” “we,” “our,” or “us”) understands that your privacy is important and we are committed to safeguarding your Personal Information (defined below). This Privacy Policy explains how we collect, use, store, share, and protect the information you provide when you visit our websites, interact with our Services, or purchase our products.

This Privacy Policy is global in nature and applies to our websites (including www.get-purrfect.com, all subdomains, and any other portals) (the “Website”), mobile applications, and any online services or features that link to this Privacy Policy (collectively, the “Services”).

Purrfect provides pet wellness products, including natural dental care powders, supplements, and related offerings, through its Website and online stores.

By using our Website or Services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please do not use our Services.

This Privacy Policy does not apply to products, services, websites, or content offered by third parties, which are governed by their own privacy policies.

Residents of the European Union and United Kingdom may have additional rights under GDPR as explained in the section GDPR Privacy Rights below.

Table of Contents

  1. What Information We Collect

  2. Marketing Information

  3. Why We Collect Personal Information

  4. When We Disclose Personal Information

  5. Aggregated Information

  6. Your Rights and Choices

  7. Retention of Personal Information

  8. Children’s Privacy

  9. International Visitors

  10. Updating Personal Information

  11. Links to Other Websites

  12. Data Security and Integrity

  13. California Privacy Rights

  14. Nevada Privacy Rights

  15. UK & EU GDPR Privacy Rights

  16. Australian Privacy Rights

  17. Do Not Track & Global Privacy Controls

  18. International Data Transfers

  19. Changes to this Privacy Policy

  20. Contact Us

1. What Information We Collect

Information You Provide:

  • Name, email address, phone number, billing and shipping addresses

  • Account login details (username/password)

  • Payment information (processed securely by Shopify or other payment providers – we do not store card details)

  • Demographic information such as location, pet ownership details, or preferences

  • Customer support inquiries, reviews, or testimonials

Automatically Collected Information (“Usage Information”):

  • IP address, browser type, device identifiers

  • Website usage activity (pages viewed, time spent)

  • Referral URLs and exit pages

  • Approximate location (city, state, country)

  • Cookies, pixels, and tracking technologies (see below)

Third-Party Interactions:
If you connect with us through social media (e.g., Facebook, Instagram, TikTok), we may receive certain profile and usage information from those platforms in line with their privacy settings.

2. Marketing Information

  • Surveys: From time to time we may ask you to participate in surveys.

  • Testimonials & Reviews: With your consent, we may display your reviews or testimonials along with your name or profile photo.

  • Referrals: If you use our referral features, we may collect your friend’s contact information to send them invitations.

3. Why We Collect Personal Information

We use your information to:

  • Process and fulfill orders

  • Provide customer support and respond to inquiries

  • Improve our Services, Website, and products

  • Send marketing and promotional communications (if you opt-in)

  • Personalize your shopping experience

  • Conduct analytics and measure performance

  • Protect against fraud, unauthorized transactions, and abuse

  • Comply with applicable laws and regulations

4. When We Disclose Personal Information

We may disclose your information:

  • Service Providers: To trusted partners who perform services on our behalf (Shopify, payment processors, shipping carriers, marketing platforms like Klaviyo, Yotpo, and Meta).

  • Legal Compliance: When required by law, court order, or to protect rights, safety, and property.

  • Business Transfers: In connection with a merger, acquisition, or sale of assets.

  • With Your Consent: When you direct us to share information with third parties.

5. Aggregated Information

We may de-identify or aggregate Personal Information so that it can no longer identify you. Such information may be used for research, analytics, or business purposes.

6. Your Rights and Choices

Depending on where you live, you may have the right to:

  • Access, correct, or delete your personal data

  • Opt out of marketing communications

  • Manage cookies and tracking preferences in your browser

  • Withdraw consent where processing is based on consent

To exercise your rights, contact us at hello@get-purrfect.com.

7. Retention of Personal Information

We retain information for as long as necessary to provide Services, comply with legal obligations, and resolve disputes.

8. Children’s Privacy

Our Services are not intended for children under 13 (or 16 where applicable). We do not knowingly collect information from children. If you believe we have collected data from a child, please contact us.

9. International Visitors

If you access our Services from outside the U.S., your information may be transferred and stored in the U.S. or other countries where our service providers operate. Data protection laws may differ from those in your jurisdiction.

10. Updating Personal Information

To update or correct your information, email us at hello@get-purrfect.com.

11. Links to Other Websites

Our Website may contain links to third-party websites. We are not responsible for their privacy practices.

12. Data Security and Integrity

We use commercially reasonable security measures (encryption, secure servers, limited access) to protect your information. However, no system is 100% secure.

13. California Privacy Rights (CCPA/CPRA)

California residents have the right to:

  • Know what categories of data we collect and share

  • Request deletion of personal data

  • Opt out of the sale or sharing of personal data (we do not sell your data)

  • Non-discrimination for exercising privacy rights

14. Nevada Privacy Rights

Nevada residents may opt out of the sale of their personal data by contacting hello@get-purrfect.com.

15. UK & EU GDPR Privacy Rights

If you reside in the UK or EU, you have the right to:

  • Access, correct, or erase your data

  • Restrict or object to processing

  • Data portability

  • Withdraw consent

  • File a complaint with your local supervisory authority

16. Australian Privacy Rights

Under the Australian Privacy Act, you have the right to access and correct personal information we hold. Complaints may be directed to us at hello@get-purrfect.com, or to the Office of the Australian Information Commissioner (OAIC).

17. Do Not Track & Global Privacy Controls

We currently do not respond to browser “Do Not Track” signals. We will honor legally required Global Privacy Control signals where applicable.

18. International Data Transfers

As a global company, your data may be transferred outside your home country. We rely on appropriate safeguards (e.g., Standard Contractual Clauses) for such transfers.

19. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. The “Last Updated” date will reflect the most recent changes. Continued use of our Services indicates acceptance of the revised policy.

20. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy, please contact us at:

Purrfect Pet Wellness, Inc.
Email: hello@get-purrfect.com
Website: www.get-purrfect.com